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THE DAD SHOE FOR BEER

THE DAD SHOE FOR BEER

In collaboration with Miller Lite, New Balance give Dad a shoe for his beer.

For Father's day this year why not give Dad a gift that keeps his beer cool AND comfortable? Miller Lite and New Balance have teamed up to create that one thing every beer-loving, white-sneaker-wearing father needs, but doesn’t yet know they want: the Shoezie.

Crafted from materials within New Balance shoes, the design is similar to the brand’s 624 training shoes, only instead of someone’s foot, it’s designed to fit a beer.

“The Shoezie brings together two brands that confidently celebrate their connection with dads,” said Jeff McAdams, VP of global marketing for New Balance. “New Balance and Miller Lite are excited to come together this Father’s Day to tip our hats to dads everywhere and give them the opportunity to enjoy the day in comfort and in style.”

Get your hands on the Shoezie here.

Imagery via New Balance