Global luggage brand RIMOWA are debuting a new campaign featuring the likes of Rihanna, Lebron James and Roger Federer in an effort to increase their presence in the global fashion industry.
RIMOWA have launched a major campaign 'Never Still' which promotes a collection of 'mobility essentials', including backpacks, tote bags and crossbody bags. The German label aims to offer more than the rigid aluminium luggage they are previously known for.
Along with the influential LeBron James, tennis star Roger Federer, and rock star Patti Smith RIMOWA are trying to recover from the breaks of travel due to Covid19.
RIMOWA in recent years have collaborated with the likes of DIOR, Fendi and Moncler to create everyday luxury luggage. Rihanna, as the face of the 'Never Still' campaign is adding a fresh rule-breaking trendsetting style to the the luxury luggage brand.
“Inspired by the seismic global changes of the past two years, the ‘Never Still’ campaign’s narrative probes important questions about the new role that travel will play in all of our lives, “ Hugues Bonnet-Masimbert, CEO at Rimowa, said in a press statement.
Check out the new RIMOWA campaign here.
Imagery via RIMOWA