KKW Beauty is getting a makeover!
KKW is working on a whole new look, announcing they're shutting down their online operations in the next 6 weeks.
“It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years,” tweets Kardashian “On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.
There is talk that the rebranding is not a result of Kim's divorce from Kanye West. A source says she would love to slap the name on haircare, skincare and nail products.
Although it's currently unclear what we can expect from Kim we know it's essential that we stock up on our KKW faves prior to August 1st.
Imagery via KKW Beauty