IKEA is introducing their first ever apparel collection using their iconic logo and we are obsessed.
The simple, minimalistic style of IKEA transcends into the range of products including drink bottles, hoodies, t-shirts and towels.
“EFTERTRÄDA”, which means ‘successor’ in Swedish, was first launched at an IKEA in Harajuku in the mid of 2020. The feedback was exceptionally positive- we all remember the iconic bucket hat? So it was only fitting that they expand their collection using the barcode motif from their best selling 'BILLY' bookcase.
Launching in Aus in-store and online mid-May.
Image via IKEA