Gigi Hadid is the face of Ralph Lauren's biggest fragrance to date- Ralph's Club, supported by a virtual reality club of the same name.
Ralph's Club Eau de Parfum has captured the perfect night out in a bottle. The masculine scent was inspired by Ralph Laurens 2019 Fashion show and Ralph's Club is of course made up of our favourite A'listers. Gigi Hadid, Fai Khadra, Luka Sabbat, and Lucky Blue Smith make up the crew hanging at this virtual club
Ralph Lauren have paired the release of their fragrance with a virtual immersive experience that will launch in August. The augmented reality destination allows people from all over the globe to attend live events, unlock exclusive features and mingle with talent, via QR code technology.
There is no better way to enter the “new normal” than smelling like a night out in downtown NY or experiencing the hottest club from the comfort of your own home.