Ferrari has launched its first fashion collection by hosting a catwalk event inside its factory in Maranello, Italy.
Designed by Rocco Iannone who did stints at Dolce & Gabbana and Giorgio Armani, the collection features an array of unisex products ranging in price from 200-3000 euros. The meaning behind this new venture in clothing is looking to the future, from the birthplace of the myth.
Iannone described the collection as "fluid," with 80% of the fashions designed to appeal to both women and men, with sizes spanning XXXS to XXXL. "Ferrari is never a nostalgic company, it's always ready to seize the spirit of present and to look at the future," he said.
Reinterpreted Ferrari aesthetics give rise to a new language, bold and fluent, expressed in innovative silhouettes, sustainable lightweight fabrics, primary colors. Discover the collection here