Happy 100th Birthday Chanel N°5! Chanel is celebrating this milestone with a limited edition collection centred around their signature fragrance.
Titled "Factory 5" the collection features seventeen new products incorporating the N°5 scent. In an effort to demonstrate the versatility of the fragrance, each item of the collection is inspired by an everyday object.
"By reusing these everyday objects, N°5 has subverted their functions, demonstrating once again that luxury is in the experience we have of things. Dressing these objects with the N°5 identity, they become luxurious, iconic products, while keeping their own designs," says Thomas du Pré de Saint Maur, the brand's Head of Chanel Global Creative Resources – Fragrance & Beauty. "Whether it’s a tube of paint, a tea tin or a burette, all are universal, timeless objects that we have dressed in N°5’s visual codes so as to transfigure them."
Popping up in major cities worldwide will be mini theme parks exploring N°5- launching June 29th.