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BOTTEGA SWAPS SOCIAL MEDIA FOR DIGITAL JOURNAL

BOTTEGA SWAPS SOCIAL MEDIA FOR DIGITAL JOURNAL


Following their disappearance from social media earlier this year, Bottega Veneta have launched their first digital magazine 'Issue'

This new age digital magazine will allow Bottega to explore new ways of engaging with its collaborators and audience, made available to all on a quarterly basis in line with their collections.

Removing their virtual presence was intentional. “Social media represents the homogenization of culture,” creative director Daniel Lee told The Guardian. “Everyone sees the same stream of content. A huge amount of thought goes into what I do, and social media oversimplifies it.”

Featuring a combination of editorial as well as video, the first edition of Issue utilises content from 28 industry creators allowing the viewer to immerse themselves in the world of Bottega through the use of sound, colour, texture and film. 

Explore their first issue here.

Photo: Tyrone Lebon / Courtesy of Bottega Veneta