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BILLIE EILISH IS OFFICIALLY LAUNCHING HER FIRST FRAGRANCE

BILLIE EILISH IS OFFICIALLY LAUNCHING HER FIRST FRAGRANCE

After teasing us for sometime Billie has confirmed her top-secret project, a fragrance called 'Eilish'

Eilish took to Instagram to share the news with her 94.3mil followers. “I am SO EXCITED to finally share my debut fragrance ‘Eilish’ with you!!!!!!!!!!!!!! AHHHHHHHHHHHHHHHHHHHHHHHHHH!! this is a scent that i’ve been chasing for years and years. This is my favorite smell in the WORLD” she wrote, alongside a series of images from her upcoming campaign.

The scent is said to be “warm, cozy… with sugared petals, accented by juicy mandarin and red berries” in addition to “soft spices, rich cocoa, and creamy vanilla” with “warm musks, tonka bean, and sleek woods”, according to a press release.

Eilish experiences the perceptual phenomenon synesthesia, where stimulation of one sense leads to involuntary experience in another- making her latest venture personal. “I have synesthesia, so my favourite smells are these like, amber-colored smells, to me, in my brain,” she explained. “I have a really strong nose, and since I was like a little kid, smells are all I think about… I associate everything through my nose—like, for real.”

Her vegan and cruelty-free scent will be available from November.

Gain exclusive early access here

Imagery via Instagram