Bella Hadid is the latest celeb to break into the beverage business as the co-founder and partner of Kin Euphorics.
Kin Euphorics sell non alcoholic wellness drinks said to balance the 'body, mind and spirit'. Hadid after feeling burnt out by her modelling career and struggle with Lyme disease would turn to alcohol.
“I would just go to the next job and the next job and the next job—constantly pushing and pushing,” she says. “I had to be at work at 7 a.m. and somehow go out the night before. It wasn’t sustainable.” Hadid was drawn to Kin first as a confumer. The extensive list of natural and mood enhancing ingredients allow her to let loose responsibly.
Founded by Jen Batchelor, the non-alcoholic tonic contains ingredients like roseroot, reishi mushrooms, l-serine and gaba, promising to boost creativity, concentration and overall wellness. As cofounder, Hadid is taking on a significant role within the organisation. She has invested a considerable amount of money and will manage branding, social media and formulation.
Kin Euphorics products are currently only available for purchase online and in speciality stores.